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Helsinki. Image © JenniKate Wallace via Flickr

Helsinki Image © JenniKate Wallace through Flickr

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Is a city a brand name? Recently in Helsenki a brand-new advertising and marketing project has actually introduced placing the Finnish funding a “City as Service” or CaaS. According to this brand-new “electronic way of life registration solution” the go for the campaign is to bring in very proficient technology specialists to the city.

According to their web site CaaS is “an an extensive solution package that opens the whole city. This platform-to-be gets on a goal to inspire, overview and also aid worldwide technology skill feel comfortable in Helsinki.” Positioning the mayor of Helsinki as a “Chief Executive Officer” their web site offers a remarkable video clip highlighting what the city regarding use, along with a “cost-free life-altering trial experience that every person can put on.

Those selected to take part in the program will certainly win a three-day journey to Helsinki in November and also participate in Slush, the “globe’s leading technology occasion.”

What are your ideas on this city branding suggestion? In a period where electronic advertising and marketing is taken into consideration an essential for companies to expand, it’s not shocking that cities are embracing this advertising and marketing method.

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vagrantMD

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